Pressed for time in your event marketing efforts? There’s no need to panic—you can still implement last-minute strategies to create the buzz for your event and catch the interest of your target audience.
Here are a few reminders to get you started:
One Week before the Event
Start the countdown. Keep updates posted in social media to count the days down to the event. Create anticipation by posting the highlights and things to expect on your event. Send personal invites in your Facebook page. Mention your event multiple times a day; don’t forget to include the links or any mention related to your event.
Place a big banner on your website to further spotlight the event. An event management platform can help monitor your marketing efforts, especially on the last minute. Get your sponsors to help with the promotion. Give them copies of promotional ads that they can post on their own social network profiles and websites.
Run a competition for the entire week before the event. Get your fans to promote your event by retweeting or sharing your posts. In exchange, you can choose winners and give them free access and other freebies from the event.
Don’t forget to create a short video of participants inviting people to the event. This may feature your keynote speakers, performers, or special guests.
One Day before the Event
People like treats, especially if they get these at a discounted price. Create a special offer to attract last minute ticket or event paraphernalia sales. A special gift for the first 25 visitors on the event, or a discount code is a great example of pre-event promotions.
On the Day of the Event
Give live updates of what’s happening during the event. Even if the event is in full swing, you still need to advertise it to raise attendance. Mention the highlights and interesting moments during the event.
You don’t need to stress over event planning and marketing. You just need some patience and a bit of quick thinking to make sure that everything will turn out fine during your event.Read More